Wednesday, July 31, 2013

The Alexa Ranking Debate: Ignore it or Not




 I have known for a while that there is some big time debate out there as to whether or not you should pay attention to your Alexa rank.  If you own a website or blog you want people to see you as credible. If my Alexa rank helps confirm with them that my site is credible I have no problem with that.  There are a lot of people who might look at your blog or site and then check it against Alexa.   Is your Alexa rank the end all be all of your site?  No, but like I responded to a comment on a recent silly post on Bubblews, Alexa "is a tool" and "Like everything you need the right tool for the right job."

If you are running a review site in which companies send you products to review, Alexa is probably going to be important.  It is just a fact that businesses and marketers look use this tool regardless of anyone's opinion.

If you run a site that talks about "how to make money online," having a nice low Alexa rank is probably going to be important.  Here's why.  You can have your own opinion about Alexa and think it is absolutely worthless.  That's fine. Maybe you're right and maybe your wrong but your opinion and my opinion do not matter when it comes to this.  You want to know who's opinion matter?  Your viewers. 

Now let's say your site has no rank or a rank of about 7 million or so.  If I do a google search and I have my little Alexa toolbar up and running and I believe that Alexa rank has a lot to say about a site then let me tell you  if I had the choice between your site and the one right next to yours with a better rank I'd choose the better ranking one every single time.  Now I might go back and take a look a your site too if I don't find the information I'm looking for but I might not.

So ignore it or don't but don't base your decision on your own opinion base it on your potential viewers.  You don't use a screwdriver to hammer in a nail.

Here's another simple tool you might page rank checker 
want to use:  a free
If you haven't checked your Alexa rank I wrote a post on it here.


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2 comments:

  1. Obscurely DiverseAugust 9, 2013 at 1:24 AM

    I've never really found the Alexa Ranking system to be of much use. The stats are vague for most websites that get normal amounts of traffic, and where they get their data from is debatable. They used to promote an Alexa toolbar to help collect data, but I don't know what they use nowadays.
    I've always had all the information I need from my Stat Counter's web statistics. I mean, what more does a person need to analyze their traffic data?

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  2. ElaineAugust 11, 2013 at 11:24 PM

    I guess it all depends on the kind of site you run. For some it won't matter at all. For others it will might be the difference on whether they get a client or not.

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