One of the problems that he was having is that he couldn't figure out how to change the thumbnail picture that comes up on Facebook when you share the web address. We had some ideas and they almost worked but then he finally figured it out.
If you want to know how to choose the thumbnail for your blog when it is shared on FB check out his post here.
Oh and right now Amazon has a free kindle book titled Facebook Marketing That Doesn't Suck It is a good read and you might find some good stuff there.
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