recent silly post on Bubblews, Alexa "is a tool" and "Like everything you need the right tool for the right job."
If you are running a review site in which companies send you products to review, Alexa is probably going to be important. It is just a fact that businesses and marketers look use this tool regardless of anyone's opinion.If you run a site that talks about "how to make money online," having a nice low Alexa rank is probably going to be important. Here's why. You can have your own opinion about Alexa and think it is absolutely worthless. That's fine. Maybe you're right and maybe your wrong but your opinion and my opinion do not matter when it comes to this. You want to know who's opinion matter? Your viewers.
Now let's say your site has no rank or a rank of about 7 million or so. If I do a google search and I have my little Alexa toolbar up and running and I believe that Alexa rank has a lot to say about a site then let me tell you if I had the choice between your site and the one right next to yours with a better rank I'd choose the better ranking one every single time. Now I might go back and take a look a your site too if I don't find the information I'm looking for but I might not.
So ignore it or don't but don't base your decision on your own opinion base it on your potential viewers. You don't use a screwdriver to hammer in a nail.
Here's another simple tool you might page rank checker
want to use: a free
If you haven't checked your Alexa rank I wrote a post on it here.
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